The financial advisory industry is boldly stepping into 2024, ready to confront the challenges that lie ahead after the uncertainties of the previous year. With a focus on embracing new technologies and innovative ideas, financial advisors aim to navigate the ever-changing landscape of wealth management and achieve business success.
One prominent topic that has sparked intense discussions is the rise of generative artificial intelligence (AI). Industry leaders are now giving serious thought to incorporating AI tools into their practices, recognizing the potential benefits they can bring. However, the adoption of these technologies also raises concerns about cybersecurity, AI security, and the use of cryptocurrencies. According to the Financial Industry Regulatory Authority’s (FINRA) Annual Regulatory Oversight Report, these aspects are identified as top concerns. Omer Meisel, the head of FINRA’s national cause and financial crime detection program, stresses the need for heightened cybersecurity measures as the financial industry becomes an enticing target for cyber breaches.
While caution is warranted when embracing new technologies, Ornella Bergeron, FINRA’s senior vice president of member supervision, believes that AI has the power to revolutionize every aspect of wealth management. She emphasizes the importance of testing use cases thoroughly and understanding the potential impact before implementation.
Evidently, signs of AI integration are already emerging within the industry. Rajat Deva, the head of marketing at Savvy Wealth, highlights how advisors are using AI tools for automated and personalized outbound marketing aimed at prospective clients. This not only enables advisors to efficiently identify the unique needs of potential clients but also allows them to focus on building stronger relationships with existing clients.
Looking beyond technology, 2024 is set to witness the implementation of provisions from retirement legislation Secure 2.0. These provisions primarily aim to address the challenges faced by individuals saving for retirement, particularly in managing student loan debt. Under Secure 2.0, employers gain the ability to match a percentage of an employee’s student loan payment and direct it into a retirement plan. This approach assists employees in simultaneously managing loan payments and building retirement savings, thus establishing a more secure financial future.
As the wealth management industry advances, the year 2024 promises to be one of embracing technology and finding innovative solutions to challenges. Advisors and firms must stay well-informed about the latest trends and regulations that will shape the future of wealth management.