In a technological breakthrough, artificial intelligence (AI) has been utilized to resurrect the late M Karunanidhi, a prominent figure in Indian cinema and politics, through the use of deepfake videos. This innovative application of AI has allowed the Dravida Munnetra Kazhagam (DMK) party to promote its current leader, MK Stalin, by harnessing the popularity and influence of Karunanidhi.
The deepfake Karunanidhi made his debut last year, appearing at a local media event in September, followed by a campaign organized by his party members. In these videos, AI Karunanidhi lauds the leadership of his son, highlighting achievements in areas such as student debt relief, poverty alleviation, women’s empowerment, and attracting investments. The goal of these speeches is to bolster MK Stalin’s reputation and garner support for the DMK party.
However, this use of AI technology raises significant ethical and legal concerns. While creating synthetic audio and video of a living person with their consent may be deemed acceptable, it becomes problematic when a deceased individual is resurrected and attributed with opinions and statements. This has ignited a debate on the ethical boundaries of AI communication.
Despite these concerns, the demand for AI-powered content marketing in election campaigns is on the rise. The Indian market alone is projected to see a $60 million opportunity for AI-driven political campaigns, including personalized media outreach, avatar creation, multilingual content, and outbound voice calls and SMS, during the upcoming parliamentary elections in 2024.
This trend is not exclusive to India. Similar instances of AI utilization in political campaigns have been observed worldwide, with over 60 countries scheduled to hold national elections in 2024. The misuse of AI technology to sway public opinion has become a pressing worry, triggering moral and ethical debates globally.
South Asia has experienced a particular interest in AI-driven campaigning and instances of misuse. Countries like Indonesia, Bangladesh, and Pakistan have witnessed the use of deepfake technology and generative AI in political campaigns to attract voters and amplify political messages. These developments have intensified the discourse surrounding the regulation and responsible use of AI in the political arena.
As technology continues to advance, policymakers face the challenge of defining the limits and regulations for AI communication. Striking a balance between innovation and ethical considerations will be crucial in ensuring the responsible and transparent use of AI in politics, safeguarding the integrity of public opinion and democratic processes.
Q: What is deepfake technology?
A: Deepfake technology involves creating manipulated videos or audio that appear to be real but are actually generated using artificial intelligence.
Q: How is AI being used in political campaigns?
A: AI is being utilized in various ways in political campaigns, including personalized media outreach, avatar creation, multilingual content, and outbound voice calls and SMS.
– For more information on AI-driven political campaigns in India and the estimated market opportunity: [link to source](https://example.com)
– To learn about the use of deepfake technology and generative AI in political campaigns in South Asia: [link to source](https://example.com)