A realistic HD photo depicting the success of translation and adaptation into new markets using Artificial Intelligence

The Success of Translation and Adaptation in New Markets with the use of Artificial Intelligence

Uncategorized

A new study reveals the results of examining the processes of translation and adaptation in new markets for international businesses using Artificial Intelligence (AI). The research, conducted in companies with over 100 employees in the United States, Japan, Germany, and France, shows that the use of AI translation tools is vital for market penetration in various countries. The announcement offers insightful observations for companies looking to expand their customer base in new territories.

The study focuses on two processes: translation and adaptation. Translation refers to transforming a text from one language to another while preserving the original text’s meaning. On the other hand, adaptation involves customizing the text according to the needs of a specific market and incorporating specific cultural nuances. With the help of AI translation tools, the company aimed to gain further understanding of how marketing teams generally utilize language tools with artificial intelligence.

The extensive research and report, conducted with the assistance of Regina Corso Consulting, sought to understand the impact of translation and adaptation on business success, the use of machine translators and AI writing tools, and the challenges faced by marketers in utilizing this technology. The results show a high adoption rate of AI tools in these businesses, leading to overall positive performance in investments. Additionally, it revealed a desire to combine the latest technology with some human supervision, emphasizing the need for balance between automated processing and human expertise.

Some of the key points from the research are as follows:

– 96% of the respondents reported positive performance in their adaptation efforts.
– 65% experienced an impact on performance three times or more when adapting content.
– 77% of the respondents reported using AI writing tools, with 98% specifically utilizing machine translation.
– 99% stated that they supplement AI translation with human evaluation.

Frequently Asked Questions (FAQ) about the use of AI translation tools:

1. What does translation and adaptation involve?
– Translation refers to transforming a text from one language to another while preserving the same meaning as the original text.
– Adaptation involves customizing a text to meet the needs of a specific market and incorporating cultural nuances.

2. How can AI translation tools benefit businesses?
– The research shows that the use of AI translation tools is crucial for market penetration in various countries.
– The use of these tools can help businesses expand their customer base in new territories.

3. What are the results of the research?
– 96% of respondents reported positive performance in their adaptation efforts.
– 65% stated that adaptation significantly influences their performance.
– 77% use AI writing tools, and 98% specifically use machine translation.
– 99% supplement AI translation with human evaluation.

4. What is the importance of finding a balance between automated processing and human expertise?
– Businesses desire to combine the latest technology with some human supervision.
– This emphasizes the need for a balance between automated processing and human expertise.

Recommended Links:
– DeepL
– Regina Corso Consulting

[Source article unavailable]